BLACKPINK is the first YG group in a very long time to not disappear without a trace from the KPOP scene and then make their comeback 5 years down the track. With their seniors, 2NE1, now gone, BLACKPINK has big shoes to fill and their first attempt is with As If It’s Your Last. That being said, BLACKPINK has their own colour and style, which has already proven to be extremely popular. Without a doubt, they have what it takes to fill the shoes of their senior labelmates.
As If It’s Your Last starts off as a strong song. A little different but it suits Summer quite nicely. I love the bass during the verses and the pre-chorus. It reminded me of Boom Bah Yah (which I grew to love). Just the end of the pre-chorus build up didn’t sit right and it felt too instantaneous. The chorus turns the song into a more pop-styled song, which is good and all. But it just doesn’t suit the bass and well, the start of the song. It made it sound generic. The song does throw it back to the great start for the second verse, but it doesn’t save the song. Usually, the final chorus is where the artist changes things up a bit. Here, the final chorus felt just simply like another copy from the previous two choruses. Their vocal work in this song is quite strong and definitely, makes the song sound so much bolder and defined. Something that I have noticed is that their title track’s first impressions have been let downs. But I have grown to love their songs after many replays, so maybe that might just happen here. But for now, I will leave you with those comments.
The music video quality from YG Entertainment is always excellent. And it happens to be the case here. But there is nothing too mindblowing or impressive. Just a standard music video. But there was something that caught my eye. Lisa’s outfits are quite questionable in this music video. And I think some fans are also questioning the style behind the outfit. The first is the blacktop with the sparkly bra or bikini top (most likely sewn onto the blacktop). The second are those denim shorts and two massive pieces of obnoxious fabric on her legs…. Watch the video if you haven’t seen them. And you will most likely see why I question some of these fashion choices in KPOP sometimes.
BLACKPINK’s choreography looks pretty cool from what I can see in the video. Come back on Saturday night though, when the first official stage performance is out. So I will update this section then.
Song – 6.5/10
Music Video – 7/10
Performance – To Be Updated
Overall Rating – 6.5/10 (To Be Updated)